Elevating ADHD care for everyone

The first step to better mental health is being heard.

That’s why we aim to provide everyone, at every stage of their ADHD journey, easy access to specialist clinicians who can understand their needs and provide personalized, evidence-based treatment.

Access to ADHD care isn't equal — yet

We’re driven to provide faster, more accessible ADHD care for everyone because currently, access to ADHD care in Canada can be significantly different and more difficult depending on who you are.

50%

of Canadian adults with ADHD are undiagnosed

5 years

between average diagnosis in boys (age 7) versus girls (age 12)

75%

of girls with attention problems are undiagnosed

3x

more likely for boys to be diagnosed with ADHD than girls

$2,500

is the average cost of an adult ADHD diagnosis from a psychologist

6

is the average wait time in months to get an ADHD diagnosis through the public system

From the creators of

Canada’s largest HIV prevention clinic.

Freddie (gofreddie.com) was created to provide healthcare for a community that has traditionally been overlooked, stigmatized, and marginalized.

Our clinicians provide care with empathy, compassion, and inclusion in place of judgement.

The Frida care team is in your corner

Frida’s clinicians know first-hand how difficult accessing ADHD care can typically be.

They know that you shouldn’t have to wait months (or over a year!) to get care and that you shouldn’t feel rushed or judged when you’re finally able to.

That’s why they’re working to change the system with Frida. Every member of our care team is here to help you find answers and connect with a supportive like-minded community.

  • Dr. Husein Moloo

    Co-founder | he/him

    MDCCFPMPHDTM&H

    After years of practice, and through his own experience living with ADHD, Husein began to see all the challenges people face trying to get a diagnosis or access treatment.

    So he decided to build Frida, the mental health service he knew people like he himself needed.

  • Dr. Naomi Lear

    Medical Advisor | she/her

    MDFRCPCMPHBSc.

    Naomi (she/her) is a family doctor with more than 10 years of experience providing care in the community. She specializes in supporting people suffering with PTSD, depression, anxiety, addictions, and ADHD.

  • Dr. Rita Watterson

    Medical Advisor | she/her

    MDFRCPCMPHBSc.

    Rita is a psychiatrist in Calgary and received Avenue Magazine's Top 40 under 40 Award for her work to advance mental healthcare in Canada and abroad.

The values behind Frida

Expertise

We hold ourselves to the highest clinical standards, and constantly push ourselves to deliver more convenient, more accessible, and more affirming care.

Empowerment

Your mental health journey is as unique as you are. We meet you where you are to offer you the support and guidance so you can meaningfully engage in your care

Accessibility

ADHD care often involves long wait times, complicated referrals, and costly medication. We sidestep all of that to provide quick and comfortable care.

Empathy

There shouldn’t be stigma and shame associated with seeking mental healthcare. We’re here to break the taboo and show that neurodivergence is normal.

How you manage ADHD can change your life

Find out if Frida can help by taking our clinically proven 2-minute ADHD assessment.

Start your assessment (2-min)

FAQs about Frida

What is Frida about?

Frida is changing the way ADHD care is delivered. We are a team of clinicians, designers, and engineers who are on a mission to build a more convenient way to access the highest quality care for ADHD.

Who is Frida for?

Frida is for anyone over the age of 18 who believes they have ADHD, or has ADHD. We tend to focus on women* because ADHD is more under-diagnosed in women than in men. Boys are 3x more likely to be diagnosed as girls, and research shows that 75% of women with attention problems are undiagnosed (source: CADDAC).

All that being said, we welcome everyone to Frida, regardless of the gender and sex they were assigned at birth.

*women in all their diversity: cis-women, trans and non-binary individuals.

I already have ADHD. Is Frida for me?

Yes! If you’d like the additional care Frida provides, we welcome you. We still require all patients to go through our diagnostic process to make sure we can provide you with the highest quality of care.

Complete our free 2-min self-assessment and create an account to see if Frida is right for you.

How does Frida work?

Frida provides diagnosis, treatment and ongoing care for adults with ADHD.

There are six main steps with Frida:

  1. Complete our online assessment to see if you are a good fit for Frida, and if we can support your specific needs.

  2. If we can support your specific needs, you will be able to schedule a judgement-free, full length evaluation with a clinician. It will be conducted by phone.

  3. During the first visit, your clinician will get to know you and work with you to determine which treatment, if any, is appropriate. Your treatment could include medication, therapy or both. Frida does not provide therapy (yet!) but can point you towards other solutions that may work for you.

  4. If you are prescribed medication, it is usually delivered to your home within two business days.

  5. Typically, you will see your clinician for short visits every 2 to 4 weeks at the start to work on tailoring your treatment plan to your specific needs.

  6. Once your treatment plan is optimized, you will check in with your care team every three months by phone or chat. The choice is typically yours, although sometimes we will need to speak with you. And you can always message your care team for a response within one business day!

How much does Frida cost?

A full-length ADHD evaluation with a Frida clinician is $199.

If you are diagnosed with ADHD you will have the option to enroll in a continuous care membership. The membership cost is currently $0 (free) per month (reduced from $29 until July 1, 2022).
At the moment, continuous includes medication titration (frequent check-ins in the first few weeks/months to find the right medications that work for you), check-ins every three months, meds delivered for free, and unlimited messaging with your care team.

The cost of Frida is covered by the health spending accounts that some private insurance plans offer. However, the cost is not covered by private insurance that does not have a specific health spending account.

Does Frida prescribe medications?

Frida prescribes all medications recommended in the Canadian ADHD practice guidelines. If medication is part of your treatment plan, there is no one size fits all - your clinician will recommend medication(s) based on a variety of factors.

If you have anxiety and/or depression (which are common in people with ADHD), your clinician will create a holistic treatment plan, and will also prescribe medication for these conditions.