About Frida

Where does Frida come from?

Frida is from the same creators as Freddie (gofreddie.com), Canada's largest HIV prevention clinic.

Freddie was created to provide healthcare for a community that has traditionally been overlooked, stigmatized, and marginalized.

We are working on bringing the same level of accessibility and care to mental health — starting with adult ADHD.

Our clinicians provide care with empathy, compassion, and inclusion in place of judgement.

What is Frida about?

Frida is changing the way ADHD care is delivered. We are a team of clinicians, designers, and engineers who are on a mission to build a more convenient way to access the highest quality care for ADHD.

How does Frida work?

Frida provides diagnosis, treatment and ongoing care for adults with ADHD.

There are six main steps with Frida:

  1. Complete our online assessment to see if you are a good fit for Frida, and if we can support your specific needs.

  2. If we can support your specific needs, you will be able to schedule a judgement-free, full length evaluation with a clinician. It will be conducted by phone.

  3. During the first visit, your clinician will get to know you and work with you to determine which treatment, if any, is appropriate. Your treatment could include medication, therapy or both. Frida does not provide therapy (yet!) but can point you towards other solutions that may work for you.

  4. If you are prescribed medication, it is usually delivered to your home within two business days.

  5. Typically, you will see your clinician for short visits every 2 to 4 weeks at the start to work on tailoring your treatment plan to your specific needs.

  6. Once your treatment plan is optimized, you will check in with your care team every three months by phone or chat. The choice is typically yours, although sometimes we will need to speak with you. And you can always message your care team for a response within one business day!

Who is Frida for?

Frida is for anyone over the age of 18 who believes they have ADHD, or has ADHD. We tend to focus on women* because ADHD is more under-diagnosed in women than in men. Boys are 3x more likely to be diagnosed as girls, and research shows that 75% of women with attention problems are undiagnosed (source: CADDAC).

All that being said, we welcome everyone to Frida, regardless of the gender and sex they were assigned at birth.

*women in all their diversity: cis-women, trans and non-binary individuals.

Where is Frida available?

Currently, Frida is serving patients in Alberta and Ontario.

We're working towards expanding our services to other provinces. If you're currently in another Canadian province, you can join our waiting list by selecting "Other" in the province options here.

I already have ADHD. Is Frida for me?

Yes! If you’d like the additional care Frida provides, we welcome you. We still require all patients to go through our diagnostic process to make sure we can provide you with the highest quality of care.

Complete our free 2-min self-assessment and create an account to see if Frida is right for you.

How do I know if I have ADHD?

There are many different symptoms associated with ADHD. We recommend starting with our one minute assessment. It is a clinically validated tool called the ASRS that is used to help diagnose ADHD in adults.

The ASRS is extremely effective at accurately telling you if you do not have ADHD. And it is pretty effective at telling you if you do have ADHD, although less so.

If your assessment results say your symptoms are consistent with ADHD, we recommend booking an appointment with a Frida clinician for a full-length interview to better assess your possible ADHD diagnosis.

You can start the assessment here.

Getting started

What should I expect after Frida’s free self-assessment?

Upon completing your self-assessment, you will be given an answer on whether you may have ADHD or not. If positive, you will be prompted to create your free Frida account.

After you’ve created your account, you will be asked to complete the following within the Frida Care Portal:

  1. Answer a screening questionnaire to make sure Frida is a fit. 

  2. Book an appointment to confirm your diagnosis.

  3. Prior to your appointment, complete a series of additional screening questionnaires.


On the day of your appointment:

  • Your clinician will call you at your scheduled appointment time; it may show up as a blocked number. 

  • Find a safe, quiet, private space.

  • You cannot be driving during the appointment.

  • The appointment will be scheduled for 75 min. If you need more time with the clinician, a second (shorter) appointment will be scheduled.


Frida’s robust processes are an investment in your health. By submitting your medical history in advance, your clinician can come prepared to clarify some items and further discuss your care with Frida’s medical team. This is how an accurate diagnosis is made. Some persons will not be appropriate for care through Frida, but we will do our best to guide you towards a provider or service that can.

RELATED: Complete your free ADHD self-assessment

How long will this take?

Due to high demand, we're currently looking at some delays.

From completing your self-assessment and signing up to getting a diagnostic appointment and receiving diagnostic results:

  • Alberta: Less than one week

  • Ontario: ~6 weeks

We're working on increasing our clinical capacity and bringing down the time to less than 3 business days. In the meantime, we do thank you for your patience.

How much does Frida cost?

A full-length ADHD evaluation with a Frida clinician is $199.

If you are diagnosed with ADHD you will have the option to enroll in a continuous care membership. The membership cost is currently $0 (free) per month (reduced from $29 until July 1, 2022).
At the moment, continuous includes medication titration (frequent check-ins in the first few weeks/months to find the right medications that work for you), check-ins every three months, meds delivered for free, and unlimited messaging with your care team.

The cost of Frida is covered by the health spending accounts that some private insurance plans offer. However, the cost is not covered by private insurance that does not have a specific health spending account.

I didn't pass the ADHD self-assessment, now what?

Based on your answers, you do not display symptoms consistent with ADHD in adults.

The ADHD self-assessment is clinically-validated, and it is highly unlikely that you have ADHD. As a result, Frida’s services will not meet your needs.

Diagnostic process

Do I need to prepare for my diagnosis consultation?

You will be asked to complete four forms in advance of your evaluation.
These forms will be reviewed by your clinician and will help them make a diagnosis. They take about 20 minutes to complete.

Aside from this, there is no other preparation required.

What should I expect from my online diagnosis consult?

You will have a one-hour phone call with a clinician who will obtain a full medical history and complete a mental health evaluation. Your Frida clinician will get to know your full story and work with you to determine which treatment, if any, is appropriate.

We do not cut corners or skip any important aspects of a proper evaluation.

Who is completing my diagnosis?

You will meet a physician or nurse practitioner who has significant experience diagnosing and treating mental health conditions, as well as additional training in diagnosing and treating ADHD.

Your care team also consists of psychiatrists, nurses, and pharmacists. You may interact with these healthcare professionals, or they may support your care in the background.

What happens if I'm diagnosed with ADHD?

Your clinician will provide you with a personalized treatment plan that includes medication, therapy or both.

Treatment

How is my treatment plan decided?

Your clinician will balance a number of factors including the severity of your symptoms, your medical history, and any other health conditions you may be contributing to your symptoms. There is no one size fits all approach.

Does Frida prescribe medications?

Frida prescribes all medications recommended in the Canadian ADHD practice guidelines. If medication is part of your treatment plan, there is no one size fits all - your clinician will recommend medication(s) based on a variety of factors.

If you have anxiety and/or depression (which are common in people with ADHD), your clinician will create a holistic treatment plan, and will also prescribe medication for these conditions.

How does the medication titration process work?

Titration is a process where your clinician works closely with you to find the optimal dose of medication to maximize benefits and minimize side effects.

  1. Your Frida clinician will recommend the medication they think is best for you. 

  2. You will be prescribed a low dose to get you started. 

  3. After two weeks, they will speak with you again by phone to see how things are going, and potentially adjust your dose.  

  4. They will continue to speak with you by phone and through secure messages every 2-4 weeks until you both believe the medication is working well for you.

Do ADHD medications have the potential for misuse/abuse?

The medications that treat ADHD have the potential for misuse and abuse, however, there is no evidence that suggests using stimulant medications as prescribed for ADHD increases your risk of developing substance use disorders (source).

You will have consistent check-ins with our care team to make sure that the prescribed dosage is working for you.

How much do ADHD medications cost?

The cost of medications varies. We can help you lower the cost of almost all the first-line recommended treatments for ADHD in Canada, as per the Canadian ADHD Practice Guidelines. 

For people with private insurance, we can usually help you access medication for $0 to $10 per month.

For people without private insurance, the cost is roughly $75 per month.

How can Frida help me save money on medication?

There are two ways we can help you save, depending on the medication your clinician has prescribed:

1. Generic medication (e.g. generic Adderall)

Frida has developed a financial assistance program to reduce the cost of some generic medications. 

Every Frida patient who is prescribed generic medication for their treatment plan is able to use Frida financial assistance, regardless of their insurance status or income. There is no need to apply; you are automatically enrolled.

2. Branded medication (e.g. Vyvanse or Adderall)

Your Frida care coordinator will help you find and access co-pay assistance programs developed by pharmaceutical manufacturers that help you save.

Which medications can Frida help lower the cost of?

We can help you lower the cost for almost all the first-line recommended treatments for ADHD in Canada, as per the Canadian ADHD Practice Guidelines:

  • Adderall

  • Biphentin

  • Concerta

  • generic Adderall

  • Vyvanse

We cannot help you lower the cost of Foquest at this point in time.

What will my cost of medication be after co-pay assistance?

While it depends on the medication you are prescribed and whether you have private insurance, most people with private insurance pay no more than $10 per month.

Most people without private insurance pay $75 per month.

How does Frida's financial assistance program for generic medications work?

If a generic medication is prescribed, a Frida-affiliated pharmacist will call you to discuss how Frida's financial assistance will lower the cost for you. People with private insurance usually pay a maximum of $10 per month.

Frida has been able to create this program by working directly with the pharmaceutical industry to get them to invest in financial aid programs.

Which medication will I be prescribed?

If you are prescribed medication, your clinician will recommend the medication they think is best for you. This depends on your medical history, symptoms, and unique circumstances. There is no one size fits all approach.

You also may be prescribed non-ADHD medications for example for anxiety or depression if your clinician believes these are what you need.

Not everyone is prescribed medication.

Does Frida provide therapy?

Frida is currently developing behavioral management resources, including self-directed and group therapy programs organized by Frida clinicians.

These non-medication treatment programs will be announced shortly.

Access to these programs will be free with all Frida subscriptions.

Does Frida provide services for other mental health conditions?

At this point in time, Frida is focused on adults with ADHD. However, if you have anxiety and/or depression (which are common in people with ADHD), your Frida clinician will treat these conditions as well.

On-going care

How often will I meet my clinician?

After your initial meeting with your clinician, you will likely meet your clinician every two weeks as you go through medication titration (if medication is prescribed).

Once you are stable on medication, you will meet your clinician every three months. If questions arise in between these visits, you can message your Frida care team anytime.

Can I message the Frida care team at any time?

Yes! They will typically respond within one business day, usually much faster.

Who is Frida's partner pharmacy?

Our partner pharmacy in Alberta is Affirming Care Pharmacy.

Pharmacy contact details

  • Address: 230-510 5th Street SW, Calgary, AB, T2P 3S2, Canada

  • Phone: 403-226-4411

  • Fax: 855-978-2104

  • Email: albertasupport@affirmingcare.ca

Hours

  • Monday: 9:00 AM – 5:00 PM

  • Tuesday: 9:00 AM – 5:00 PM

  • Wednesday: 9:00 AM – 5:00 PM

  • Thursday: 9:00 AM – 5:00 PM

  • Friday: 9:00 AM – 5:00 PM

  • Saturday: Closed

  • Sunday: Closed

Pharmacy personel

  • Lead Pharmacist: Dhruvin Rawal

  • Pharmacy Technician: Alanha Davidson

Girl surrounded by yellow flowers

You’ve come this far.
Take the next step.

Take Frida’s free ADHD questionnaire to understand if you might have ADHD, and if Frida could be a fit.

Start your assessment (2-min)